www.mymanatee.org
Manatee County Government Administrative Center Honorable Patricia M. Glass Chambers, First Floor 9:00 a.m. - September 24, 2019
September 24, 2019 - Regular Meeting
Agenda Item #24


Subject
Amendment No. 3 to Agreement No. 16-1444EC for Professional Website Development, Management, Editorial and Maintenance

Briefings
None

Contact and/or Presenter Information

Contact: Jacob Erickson - Procurement Manager, Procurement Division, x3053

Presenter: Elliott Falcione - Director, Bradenton Area Convention & Visitors Bureau, x3940



Action Requested
Authorization for the County Administrator, or designee, to execute Amendment No. 3 to Agreement No. 16-1444EC for Professional Website Development, Management, Editorial and Maintenance Services with Fahlgren, Inc. dba Fahlgren Mortine to extend the agreement term through September 30, 2020, in the not-to-exceed amount of $200,000 for a revised not-to-exceed agreement total of $862,352.

Enabling/Regulating Authority
Manatee County Code of Laws

Background Discussion

On January 30, 2017, the County approved Agreement No. 16-1444EC with Fahlgren, Inc. dba Fahlgren Mortine to provide professional website development, management, editorial, and maintenance services for the Bradenton Area Convention and Visitors Bureau (BACVB) in the not-to-exceed amount of $240,000.

On January 31, 2018, the County approved Amendment No. 1 which incorporated ongoing maintenance to the newly redesigned website beginning January 31, 2018, through January 30, 2019, in the not-to-exceed amount of $165,769 for a revised not-to-exceed agreement total of $405,769.

On January 29, 2019, the County approved Amendment No. 2 which extended the Agreement, revised the Agreement title, and increased the not-to-exceed amount of $122,878 for a revised not-to-exceed agreement total of $528,647.

On April 5, 2019, the County requested an additional project be initiated to make the County's Human Resources Department -Employee Health Benefits Division's website Payment Card Industry (PCI) compliant in the not-to-exceed amount of $23,985 for a revised not-to-exceed agreement total of $552,632. This project was not paid by Tourist Development Tax proceeds.

On April 23, 2019, the County requested an additional project be initiated to revise the Premier Sports Campus website and modify the BACVB website to WCAG (Web Content Accessibility Guidelines) ADA (Americans with Disabilities Act) compliance in the not-to-exceed amount of $109,720 for a revised not-to-exceed agreement total of $662,352.

This Amendment No. 3 revises the ongoing website management and maintenance services and extends the agreement beginning October 1, 2019, through September 30, 2020, in the not-to-exceed amount of $200,000 for a revised aggregate agreement total of $862,352. Services included in this amendment include content strategy, monthly website maintenance, web hosting, analytics, projects and enhancements, marketing support, and strategic development. $30,000 of the $200,000 is paid by search management fee provided to Fahlgren as a reimbursement.

The BACVB website was built by Fahlgren Mortine in 2017 and now meets best standards for our industry. Fahlgren Mortine is a leader in website development and management in the industry, and all marketing tactics drive prospective customers to this site. This website is responsive and includes the mobile site.

The website dynamics are consistent with the competitive CVBs set around the state of Florida and the costs are also in-line with other CVBs in the state of Florida.



County Attorney Review
Not Reviewed (No apparent legal issues)

Explanation of Other


Reviewing Attorney
N/A

Instructions to Board Records

Original to Board Records.

Email copies to:
Fahlgren Mortine - Amy Dawson (amy.dawson@fahlgren.com)
BACVB - Eva Galler (eva.galler@mymanatee.org)
Procurement Division - Jacob Erickson (jacob.erickson@mymanatee.org)



Cost and Funds Source Account Number and Name
$200,000 / 103-0002200 - Tourist Development Tax Convention and Visitors Bureau CVB Direct Marketing

Amount and Frequency of Recurring Costs
N/A


Attachment:  Amendment No. 3 to Agreement No. 16-1444EC.pdf