www.mymanatee.org
Manatee County Government Administrative Center Honorable Patricia M. Glass Chambers, First Floor 9:00 a.m. - September 24, 2019
September 24, 2019 - Regular Meeting
Agenda Item #58


Subject
Convention and Visitors Bureau 2020/2021 Marketing Plan and Budget

Briefings
All

Contact and/or Presenter Information
Presenter:  Elliott Falcione, Executive Director, Convention and Visitors Bureau, x3940
 
Contact:  Monica Luff, Sr. Administrative Specialist., Convention and Visitors Bureau, x3944


Action Requested
Approval of FY 2020 and FY 2021 Marketing Plan and Budget for Bradenton Area Convention & Visitors Bureau.

Enabling/Regulating Authority
Code of Laws:  2-29-21  Tourist Development Tax Plan
Florida Statutes, Chapter 125.0104  Authorized uses of Tourist Development Tax Funds


Background Discussion
  • June 17, 2019, Tourist Development Council unanimously recommended approval.
  • FY 2020 & FY 2021 Marketing Plan includes:  Creative, Media Plan, Schedule of Sales and Promotional tradeshows, and Sports Marketing.
  • Media buys are subject to change based on better opportunities that may surface throughout the fiscal year, changes in consumer buying, or adjustments made to target market.
  • Media and promotional travel schedules fall within amounts recommended by Office of Financial Management for FY 2020 & FY 2021 tourist tax distribution.
  • All funds involved are tourism taxes, not general revenues.


County Attorney Review
Not Reviewed (No apparent legal issues)

Explanation of Other


Reviewing Attorney
N/A

Instructions to Board Records
Copy of approved agenda memo to Monica Luff and Eva Galler,  CVB, and Budget Office, FMD:

monica.luff@mymanatee.org
eva.galler@mymanatee.org
budget@mymanatee.org


Cost and Funds Source Account Number and Name
1030002200 Marketing; 1030002201 Administration; 1030002202 Promotions; 1030002300 Tourist Information Centers; 1030002204 Sports Marketing; 1030002205 Arts & Culture; 1030002206 PSC Marketing

Amount and Frequency of Recurring Costs
$6,856,046 (FY 2020); $6,369,105 (FY 2021)


Attachment:  CVB Budget 2020-2021.pdf