Manatee County Government Administrative Center Honorable Patricia M. Glass Chambers, First Floor 9:00 a.m. - September 24, 2019
September 24, 2019 - Regular Meeting
Agenda Item #58

Convention and Visitors Bureau 2020/2021 Marketing Plan and Budget


Contact and/or Presenter Information
Presenter:  Elliott Falcione, Executive Director, Convention and Visitors Bureau, x3940
Contact:  Monica Luff, Sr. Administrative Specialist., Convention and Visitors Bureau, x3944

Action Requested
Approval of FY 2020 and FY 2021 Marketing Plan and Budget for Bradenton Area Convention & Visitors Bureau.

Enabling/Regulating Authority
Code of Laws:  2-29-21  Tourist Development Tax Plan
Florida Statutes, Chapter 125.0104  Authorized uses of Tourist Development Tax Funds

Background Discussion
  • June 17, 2019, Tourist Development Council unanimously recommended approval.
  • FY 2020 & FY 2021 Marketing Plan includes:  Creative, Media Plan, Schedule of Sales and Promotional tradeshows, and Sports Marketing.
  • Media buys are subject to change based on better opportunities that may surface throughout the fiscal year, changes in consumer buying, or adjustments made to target market.
  • Media and promotional travel schedules fall within amounts recommended by Office of Financial Management for FY 2020 & FY 2021 tourist tax distribution.
  • All funds involved are tourism taxes, not general revenues.

County Attorney Review
Not Reviewed (No apparent legal issues)

Explanation of Other

Reviewing Attorney

Instructions to Board Records
Copy of approved agenda memo to Monica Luff and Eva Galler,  CVB, and Budget Office, FMD:


Cost and Funds Source Account Number and Name
1030002200 Marketing; 1030002201 Administration; 1030002202 Promotions; 1030002300 Tourist Information Centers; 1030002204 Sports Marketing; 1030002205 Arts & Culture; 1030002206 PSC Marketing

Amount and Frequency of Recurring Costs
$6,856,046 (FY 2020); $6,369,105 (FY 2021)

Attachment:  CVB Budget 2020-2021.pdf