Manatee County Government Administrative Center Commission Chambers, First Floor 9:00 a.m. - May 19, 2015
REVISED May 19, 2015 - Regular Meeting
Agenda Item #20

Amendment 7 to Agreement 11-1071DW for Professional Website Management and Maintenance Services for Bradenton Area Convention & Visitors Bureau (Contract Renewal)


Contact and/or Presenter Information

Elliott Falcione, Director - Bradenton Area Convention & Visitors Bureau.  Phone: 729-9177

Action Requested
Authorization for the County Administrator, or designee, to execute Amendment No.7  to Agreement No. 11-1071DW with MMGY Global, LLC, Orlando, Florida, to extend the term for one year commencing June 30, 2015, for an estimated amount of $250,699.01.

Enabling/Regulating Authority
Manatee County Code of Laws

Background Discussion

On May 31, 2012, the County entered into an Agreement with MMGY to provide website management services for the design and building of a new website for the Bradenton Area Convention & Visitors Bureau (BACVB) in the amount of $254,500.00 for the first year of the Agreement.

The website (http://www.bradentongulfislands.com/) is valuable to the Convention & Visitor's Bureau since 87% of the County's prospective tourists book online.  MMGY has extensive experience working with numerous convention and visitors bureaus throughout the country.  MMGY focuses on implementing industry best practice which has gained the County an accreditation throughout international associations and has helped convert visitors into buyers.

After the initial term, BACVB chose to continue in contract with MMGY  for the upkeep of the website and enhancements such as the design of new functionalities for web visitors to explore area attractions, lodging, restaurants, and meeting places.  In addition, MMGY was also tasked with content creation and management in building an audience through social media forum sites and blogs as well as testimonials and web articles.

Since the inception of this Agreement, the following amendments were executed for the above services:

  • Amendment 1: additional services described above, $27,500.00.
  • Amendment 2: one year renewal, $191,163.01.
  • Amendment 3: added services, $20,000.00.
  • Amendment 4: one year renewal, $307,299.01.
  • Amendment 5 reduced service requirements by $8,300.00.
  • Amendment 6 reduced service requirements by $13,200.00.

The Agreement specifies a one year term with three (3) optional one-year renewal periods. This is the last renewal term for this contract.

County Attorney Review
Not Reviewed (No apparent legal issues)

Explanation of Other

Reviewing Attorney

Instructions to Board Records

Amendment No.7 to Board Records and email copy to:

MMGY Global, LLC, Attn: Jackie Romero at jromero@mmgyglobal.com

BACVB, Attn: Eva Galler at eva.galler@bacvb.com

Purchasing Division, Attn: Deborah Carey-Reed at deborah.carey-reed@mymanatee.org

Cost and Funds Source Account Number and Name
Tourist Development Tax Account #1030002200534000

Amount and Frequency of Recurring Costs
Annual Estimate $250,699.01

Attachment:  agreement.amendment7.website.mmgy.pdf