Manatee County Government Administrative Center Commission Chambers, First Floor 9:00 a.m. - February 7, 2017
REVISED February 7, 2017 - Regular Meeting
Agenda Item #18

Amendment Three to Reimbursement Agreement with Anna Maria Island Chamber of Commerce


Contact and/or Presenter Information

Presenter:  Elliott Falcione, Executive Director, CVB, x5913

Contact Person:  Monica Luff, Sr. Admin. Spec., CVB, x5913

Action Requested
Authorization for County Administrator to execute Amendment Three to Reimbursement Agreement with Anna Maria Island Chamber of Commerce.

Enabling/Regulating Authority

Code of Laws 2-29-25  Tourist Development Plan

F.S.S. 125.0104  Authorized uses of Resort Tax Funds

Background Discussion
  • The current Agreement with the Chamber allows the CVB to have lobby space at the Chamber and the beach tourist information kiosk to place CVB visitors guides; and to reimburse the Chamber for postage for sending out Chamber guides to potential visitors, brochure space at 6 state-wide visitors centers, website development/changes, printing of promotional materials, and for tourism-related brand advertising.
  • The changes to Amendment Three of the Reimbursement Agreement are as follows:
    • Increase reimbursement to the Chamber for staffing the Tourist Information Center at Manatee Public Beach.  Reimbursement not to exceed $15,000 per year for this expense.
      • Currently the Manatee Public Beach Tourist Info Center is self-serve.  At the request of visitors, we need to have ambassadors to assist with providing area information.  The ambassadors will also help us better track the type of visitors coming to our area.
    • Allow reimbursement for e-newsletters and social media enhancements (no increase to reimbursement amount).
    • Replacement of Exhibit A of the Reimbursement Agreement.
  • TDC recommended approval on December 12, 2016
  • All funds involved are tourism taxes, not ad valorem taxes.

County Attorney Review
Other (Requires explanation in field below)

Explanation of Other
Bill Clague drafted the agreement.

Reviewing Attorney

Instructions to Board Records

Send 1 signed original to Monica Luff, CVB

Copy of approved memo to Monica Luff, CVB (monica.luff@mymanatee.org) and Eva Galler, CVB  (eva.galler@mymanatee.org)

Cost and Funds Source Account Number and Name
1030002300 Tourist Information Center - CVB

Amount and Frequency of Recurring Costs
up to $15,000 additional reimbursement per year; for a grand total of up to $105,950 per year for the entire reimbursement agreement

Attachment:  AMI Chamber Agree_Amend 3 - 2017.pdf
Attachment:  CAO Response - RLS 2016-0853.pdf