Manatee County Government Administrative Center Commission Chambers, First Floor 9:00 a.m. - December 16, 2014
REVISED December 16, 2014 - Regular Meeting
Agenda Item #15

CVB Branded Advertising Agreement with LWR Sports LLC (Schroeder Manatee Ranch)


Contact and/or Presenter Information

Presenter:  Elliott Falcione, Executive Director, CVB, x5913

Contact:  Monica Luff, Sr. Admin. Specialist, CVB, x5913

Action Requested
  • Approval and authorization for County Administrator to execute Agreement with LWR Sports LLC (Schroeder Manatee Ranch) for brand advertising at Premier Sports Campus; and
  • Approval of Budget Amendment B-15-023.

Enabling/Regulating Authority

Manatee Code of Laws 2-29-25  Tourist Development Plan

F.S.S. 125.010-4  Authorized uses of Resort Tax Funds

Background Discussion
  • October 20, 2014, Tourist Development Council unanimously recommended approval.
  • This agreement will allow the Bradenton Area CVB to purchase pre-packaged sponsorship branded venue advertising at Premier Sports Campus at a cost of $100,000 per year for up to 5 years.
  • In 2015, LWR Sports LLC will be building restrooms, locker rooms, and purchasing bleacher seats that will accommodate up to 4,000 guests.
  • Premier Sports Campus hosts several amateur sports tournaments each year bringing both domestic and international visitors to our area.
  • This initiative will allow us to reinforce our destination brand to first time visitors.
  • All funds involved are tourism taxes, NOT ad valorem taxes.

County Attorney Review
Other (Requires explanation in field below)

Explanation of Other
Bill Clague drafted the agreement.

Reviewing Attorney

Instructions to Board Records

Send 1 original signed agreement to Monica Luff, CVB

Copy of approved agenda memo to Monica Luff, CVB (monica.luff@mymanatee.org)

Cost and Funds Source Account Number and Name
1030002200549004 CVB Marketing/Advertising

Amount and Frequency of Recurring Costs
$100,000/year for 5 years

Attachment:  B-15-023 LWR Sports LLC.pdf
Attachment:  LWR Sports Agreement FINAL 12-11-2014.pdf