Manatee County Government Administrative Center Commission Chambers, First Floor 9:00 a.m. - August 12, 2014
REVISED August 12, 2014 - Regular Meeting
Agenda Item #56

SANCA Agreement


Contact and/or Presenter Information

Presenter:  Elliott Falcione, Executive Director, CVB, x5913

Contact:  Monica Luff, Sr. Admin. Specialist, x5913

Action Requested
  • Approval and authorization for County Administrator to execute Agreement with Suncoast Aquatic Nature Center Association, Inc. (SANCA); and 
  • Approval of Budget Amendment B-14-075.

Enabling/Regulating Authority

Manatee Code of Laws 2-29-25 Tourist Development Plan

F.S.S. 125.0104  Authorized uses of Resort Tax Funds

Background Discussion
  • June 6, 2014, Tourist Development Council unanimously recommended approval.
  • This agreement will allow the County to reimburse SANCA for Marketing & Promotions up to $150,000 per year 2014 - 2017.
  • This agreement will also allow the Convention & Visitors Bureau (CVB) to purchase pre-packaged sponsorship branded venue advertising at Nathan Benderson Park, based on an initial four (4) year agreement, with the option to renew for additional three (3) years:
    • up to $  40,000 in 2014
    • up to $165,000 in 2015
    • up to $165,000 in 2016
    • up to $165,000 in 2017
  • Venue advertising will increase year to year since our region will gain global exposure as World Rowing Championship occurs in 2017.
  • SANCA is a non-profit corporation consisting of board members from both Manatee and Sarasota Counties.
  • All funds involved are tourism taxes, NOT ad valorem taxes.

County Attorney Review
Other (Requires explanation in field below)

Explanation of Other
Bill Clague drafted the agreement.

Reviewing Attorney

Instructions to Board Records

Send 1 original signed agreement to Monica Luff, CVB

Copy of approved agenda memo to Monica Luff, CVB  (monica.luff@mymanatee.org)

Cost and Funds Source Account Number and Name
1030002202 CVB Promotions

Amount and Frequency of Recurring Costs
$150,000/yr for mktg & promo; and up to $40,000 in 2014, up to $165,000 in 2015, up to $165,000 in 2016, and up to $165,000 in 2017 for Venue Advertising

Attachment:  B-14-075 SANCA Budget Amendment.pdf
Attachment:  SANCA Agreement 2014 FINAL - 08-11-14.pdf