Manatee County Government Administrative Center Commission Chambers, First Floor 9:00 a.m. - August 11, 2015
REVISED August 11, 2015 - Regular Meeting
Agenda Item #13

FY 2016 & FY 2017 Convention & Visitors Bureau Marketing Plan and Budget


Contact and/or Presenter Information

Presenter:  Elliott Falcione, CVB Executive Director, x5913

Contact:  Monica Luff, CVB Sr. Admin. Specialist, x5913

Action Requested

Approval of FY 2016 and FY 2017 Marketing Plan and Budget for Bradenton Area Convention & Visitors Bureau.

Enabling/Regulating Authority

Code of Laws: 2-29-21  Tourist Development Taxes

F.S.S. 125.0104  Authorized uses of Resort Tax Funds

Background Discussion
  • June 8, 2015, Tourist Development Council unanimously recommended approval.
  • FY 2016 & FY 2017 Marketing Plans include:  Creative, Media Plan, Schedule of Sales & Promotional tradeshows.
  • Media and promotional travel schedules fall within amounts recommended by Office of Financial Management for FY 2016 & FY 2017 tourist tax distribution.
  • FY 2017 budget includes $2.3M funding of the 2017 World Rowing Championship.
  • All funds involved are tourism taxes, not general revenues.

County Attorney Review
Not Reviewed (No apparent legal issues)

Explanation of Other

Reviewing Attorney

Instructions to Board Records

Copy of approved agenda memo to Monica Luff at CVB  monica.luff@mymanatee.org

Cost and Funds Source Account Number and Name
1030002200 Marketing; 1030002201 Administration; 1030002202 Promotions; 1030002300 Tourist Information Centers

Amount and Frequency of Recurring Costs
$5,342,935 (FY 2016) and $7,382,445 (FY 2017)

Attachment:  CVB Budget FY16 - FY17.pdf