Manatee County Government Administrative Center Commission Chambers, First Floor 9:00 a.m. - October 22, 2013
October 22, 2013 - Regular Meeting
Agenda Item #9

Manatee County Seal and Logo


Contact and/or Presenter Information
Nicholas Azzara, Ext. 3771

Action Requested
1. Adopt Resolution 13-86 delegating to the County Administrator the authority to authorize the use of the county seal or logo under certain conditions; 

2. Approve use of the new County logo for expanded use on letters, memos, documents, forms, uniforms, buildings, vehicles, purchase orders, brochures and other County promotional items. 

Enabling/Regulating Authority

Background Discussion

Resolution 13-86 is intended to give to the County Administrator the authority to grant approvals for the use of the county seal for certain situations. Under Florida Statutes ยง 165.043 it is a second degree misdemeanor for outside entities to use or display an official county seal without the express approval of the governing body. This resolution provides for a process for administrative approval.

It also provides for non-profits which receive funding or assistance from the County to incorporate the seal in electronic or printed materials demonstrating the funding or support without needing to seek prior authorization, as well as permitting vendors to use in presentations when seeking business or who have a contract with the county.

In 2012, Manatee County Civic Center Authority approved a new branding campaign and color palette for the Bradenton Area Convention and Visitors Bureau. The new brand, colors and logo were the creative design of Aqua Marketing and Communications after the firm completed a months-long marketing study and evaluation of the area. The new logo and color palette more directly reflect the warm, inviting character of Manatee County, Bradenton, Anna Maria Island and Longboat Key.

County Commissioners took the next step toward a more full implementation of the new logo and color palette in Jan., 2013 when they approved a rebranding of colors and logos for Manatee County Area Transit buses, bus shelters and benches. 

Aqua in the Spring of 2013 designed a unique logo for County Government branding materials. The new logo keeps the colors and theme of the CVB marketing campaign, but has a distinctive look that is more reflective of government operations. Over time the new logo will replace the County Seal on most County letters, memos, buildings, marketing materials, uniforms and vehicles. The official County Seal will remain in use for sealing official County Government documents.

County Attorney Review
Formal Written Review (Opinion memo must be attached)

Explanation of Other

Reviewing Attorney

Instructions to Board Records
Send copy of approved resolution to County Attorney's Office. 

Cost and Funds Source Account Number and Name

Amount and Frequency of Recurring Costs

Attachment:  13-54-Use of County Seal.pdf
Attachment:  UseOfCountySealRES.pdf
Attachment:  Manatee County Logo Set.pdf