Manatee County Government Administrative Center Commission Chambers, First Floor 9:00 a.m. - October 11, 2016
October 11, 2016 - Regular Meeting
Agenda Item #18

Reimbursement Agreement for 2016 Symphony on the Sand Event


Contact and/or Presenter Information

Presenter: Elliott Falcione, Executive Director, CVB, x5913

Contact: Monica Luff, Sr. Admin. Spec., CVB, x5913

Action Requested
Authorization for County Administrator to execute Reimbursement Agreement with Anna Maria Island Community Orchestra & Chorus, Inc., for the Symphony on the Sand event.

Enabling/Regulating Authority

Manatee Code of Laws 2-29-25 Tourist Development Plan

F.S.S. 125.0104 Authorized uses of Resort Tax Funds

Background Discussion
  • The CVB is sponsoring the Symphony on the Sand event (up to $30,000), which was established to drive tourists to the Bradenton Area during a non-peak season.
  • The event has been expanded to now be held for 3 days (November 11-13, 2016, at Coquina Beach) providing more opportunities for additional overnight stays within our destination.
  • A well-known country band, with a strong following, has been booked and will entice more people to travel to our area to see them.
  • The event is being promoted and marketed regionally.
  • This is a budgeted item included in the CVB’s Fiscal Year 2016/2017 budget, which the TDC unanimously recommended approval on June 8, 2015; and was ultimately approved by the BCC on August 11, 2015.  We have not increased the sponsorship, even though we will be getting better exposure with the brand name country band that is booked.
  • All funds involved are tourism taxes, NOT ad valorem taxes.

County Attorney Review
Not Reviewed (Utilizes exact document or procedure approved within the last 18 months)

Explanation of Other

Reviewing Attorney

Instructions to Board Records

Send 1 original Agreement to Monica Luff, CVB

Copy of approved agenda memo to Monica Luff, CVB (monica.luff@mymanatee.org) and to Eva Galler, CVB (eva.galler@mymanatee.org)

Cost and Funds Source Account Number and Name
1030002202548000 CVB Promotions Promotional Activities

Amount and Frequency of Recurring Costs
up to $30,000

Attachment:  SymphonyOnSand_2016.pdf