Manatee County Government Administrative Center Commission Chambers, First Floor 9:00 a.m. - May 9, 2017
May 9, 2017 - Regular Meeting
Agenda Item #22

Amendment 4 to Reimbursement Agreement with Longboat Key Chamber of Commerce


Contact and/or Presenter Information

Presenter:  Elliott Falcione, Executive Director, CVB, x3940

Contact:  Monica Luff, Sr. Admin. Spec., CVB, x3944

Action Requested
Authorization for County Administrator to execute Amendment Four to Reimbursement Agreement with Longboat Key Chamber of Commerce.

Enabling/Regulating Authority

Code of Laws 2-29-25  Tourist Development Plan

FS.S. 125.0104  Authorized uses of Resort Tax Funds

Background Discussion
  • BCC originally executed a 3 year agreement with Longboat Key Chamber in 2011; agreement was amended to extend another 5 years in 2014.  The term of the current agreement ends September 30, 2019 (unless further extended pursuant to Section 4 of the agreement). 
  • The agreement with the Longboat Key Chamber allows the CVB to have lobby space at the Chamber to place visitor guides; to reimburse the Chamber for postage for sending out Chamber guides to potential visitors; website development and changes; and for tourism-related brand advertising to promote north Longboat Key.
  • The changes to Amendment 4 of the Agreement are as follows:
    •  instead of the CVB budgeting for, and planning, negotiating, developing ad slicks, and buying media to promote north Longboat Key, the Longboat Key Chamber will do so on a reimbursement basis with the County;
    • the Longboat Key Chamber will develop cooperative programs specifically geared towards north Longboat Key tourism industry, instead of the CVB developing the programs for the Chamber.
  • These changes are consistent with the Agreement we currently have with the Anna Maria Island Chamber of Commerce.
  • These changes do not affect the overall amount being reimbursed to the Longboat Key Chamber on an annual basis.
  • All funds involved are tourism taxes, not ad valorem taxes.

County Attorney Review
Formal Written Review (Opinion memo must be attached)

Explanation of Other

Reviewing Attorney

Instructions to Board Records

Send executed original to Monica Luff, CVB

Send executed copy to reviewing attorney at the CAO (william.clague@mymanatee.org)

Copy of approved memo to Monica Luff, CVB (monica.luff@mymanatee.org)

Cost and Funds Source Account Number and Name
1030002300 CVB Tourist Information Center; 1030002200 CVB Direct Marketing

Amount and Frequency of Recurring Costs
Up to $58,000 reimbursement annually (previously approved in 2014)

Attachment:  Co Atty Memo - LBK Agree Amend 4.pdf
Attachment:  LBK Agreement Amend 4 2017.pdf