Manatee County Government Administrative Center Commission Chambers, First Floor 9:00 a.m. - May 23, 2017
May 23, 2017 - Regular Meeting
Agenda Item #26

Amendment 7 to Agreement 11-1020FL, Professional Consulting Advertising Agency Services


Contact and/or Presenter Information

Presenter: Elliott Falcione, Director, Convention and Visitors Bureau, x3940

Contact: Jacob Erickson, Contracts Negotiator, Procurement Division, Financial Management Department, x3053

Action Requested

Authorize the County Administrator, or designee, to execute Amendment 7 to Agreement 11-1020FL for Professional Consulting Advertising Agency Services to extend the contract term for three (3) additional months with Aqua Marketing and Communications, Inc., St. Petersburg, FL, in the amount of $141,379.00 for a revised total contract amount of $2,599,999.22.

Enabling/Regulating Authority
Manatee County Code of Laws

Background Discussion

The objective of Agreement 11-1020FL for Professional Consulting Advertising Agency Services is to increase and sustain visitor market share.

The Scope of the Professional Consulting Advertising Agency Services Agreement includes the following ongoing services:

  • General Services brand management that includes all creative work, campaigns, and promotions for advertising.
  • Production/Collateral services including promotional items, television, radio, and trade show initiatives.
  • North American public relations representative which includes travel expenses.
  • Co-op/partnership advertising buy management programs with community stakeholders.
  • Pay-Per-Click website retargeting and digital media buys.

The purpose of Amendment 7 is to extend the term of agreement in order to coincide with the fiscal year.

Procurement History

On July 2, 2012, Agreement 11-1020FL for Professional Consulting Advertising Agency Services for the Bradenton Area Convention and Visitors Bureau (BACVB) commenced with Aqua Marketing and Communications, Inc.  Services to be provided under the Agreement include advertising, marketing, and public relations.

Amendment 1 through Amendment 6 added additional tasks to the scope of service, extended the agreement via renewal options, and encumbered the funding for the current fiscal year.

County Attorney Review
Not Reviewed (No apparent legal issues)

Explanation of Other

Reviewing Attorney

Instructions to Board Records

Original to Board Records.

Copy to: Aqua Marketing and Communications, Inc., 360 Central Avenue, Suite 420, St. Petersburg, FL 33701 (DaveD@WelcomeToAqua.com)

Email copies to: eva.galler@mymanatee.org and jacob.erickson@mymanatee.org

Cost and Funds Source Account Number and Name
Funding Source: Tourist Tax $141,379 Account Key: 1030002200 CVB Direct Marketing.

Amount and Frequency of Recurring Costs

Attachment:  Agreement 11-1020FL Department Memo.pdf
Attachment:  Amendment 7 to Agreement 11-1020FL.pdf