Manatee County Government Administrative Center Commission Chambers, First Floor 9:00 a.m. - June 4, 2013
June 4, 2013 - Regular Meeting
Agenda Item #15

Expenditures for JetBlue Promotion


Contact and/or Presenter Information

Elliott Falcione, Executive Director, CVB (Presenter) x5913

Monica Luff, Sr. Admin. Specialist (Contact Person) x5913

Action Requested

Approval of expenditures in the amount of $100,000 for promoting JetBlue's New York flights into Sarasota Bradenton Int'l. Airport (SRQ), $50,000 of which will be reimbursed by SRQ;


Adoption of budget amendment Resolution B-13-056 for expenses needed to support the promotion of the JetBlue flights.

Enabling/Regulating Authority

Code of Laws Sec. 2-29-21  Tourist Development Taxes

F.S.S. 125.0104 Authorized uses of Resort Tax Funds

Ord. 11-050  Tourist Development Plan

Background Discussion
  • April 15, 2013, Tourist Development Council unanimously recommended approval of the expenditures.
  • JetBlue has established two flights daily from New York (JFK) into Sarasota Bradenton Int'l. Airport (SRQ). 
  • Bradenton Area CVB and the Sarasota CVB will each expend $50,000 and receive a match of $50,000 each from SRQ to further promote the new flights to the New York market during the months of July - Sept, 2013. 
  • The goal is to enhance partnership with JetBlue, Visit Sarasota and SRQ in order to sustain year-round JetBlue flights.
  • Bradenton Area CVB will expend the full $100,000 and invoice SRQ for $50,000.
  • Budget Amendment B-13-056 appropriates $50,000 from reserves for this promotional opportunity. 

County Attorney Review
Not Reviewed (No apparent legal issues)

Explanation of Other

Reviewing Attorney

Instructions to Board Records
Copy of approved agenda memo to CVB (monica.luff@mymanatee.org)

Cost and Funds Source Account Number and Name
1030002200549004 Marketing/Advertising

Amount and Frequency of Recurring Costs

Attachment:  SRQMedia chart for Summer2013100K.pdf
Attachment:  SRQ-MOU-JetBlue.pdf
Attachment:  SRQ Jet Blue Promo-Budget Amendment.pdf