Manatee County Government Administrative Center Commission Chambers, First Floor 9:00 a.m. - June 3, 2014
June 3, 2014 - Regular Meeting
Agenda Item #14

Coast2Coast Rx Card County Marketing Agreement


Contact and/or Presenter Information

Brenda Rogers, Director, Community Services Department, X3489

Andy Guyre, Human Services Division Manager, Community Services Department, X3493

Action Requested
Authorization for the County Administrator to execute the "Coast2Coast Rx Card County Marketing Agreement" between the County and Financial Marketing Concepts, Inc., and to designate funds generated for use in the Manatee County Prescription Assistance Program.

Enabling/Regulating Authority
F.S. 125

Background Discussion
  • The Coast2Coast Rx Card is a free discount card that may be used at participating pharmacies.
  • Financial Marketing Concepts, Inc., administers the Coast2Coast Rx Card.
  • Coast2Coast will return $1.25 per prescription to Manatee County Government.
  • Overall annual savings on medications range up to 55% and individual medications can show a savings up to 75%.
  • There is no cost to the County.
  • Coast2Coast will place the County logo on cards for Manatee County residents.
  • The County incurs no expense for this program.

County Attorney Review
Other (Requires explanation in field below)

Explanation of Other
Robert Eschenfelder wrote the agreement for the County and has been fully involved in all aspects of the program from its inception.

Reviewing Attorney

Instructions to Board Records

One original to Board Records.

One original to Community Services.

Cost and Funds Source Account Number and Name

Amount and Frequency of Recurring Costs

Attachment:  Coast2Coast Marketing Agreement.pdf