Manatee County Government Administrative Center Commission Chambers, First Floor 9:00 a.m. - December 16, 2014
December 16, 2014 - Regular Meeting
Agenda Item #20

Fourth Amendment to Agreement 11-1020FL, Professional Consulting Advertising Agency Services


Contact and/or Presenter Information

Contact:  Frank Lambertson, Contracts Negotiator, Purchasing Division, Financial Management Department, Extension 3042.

Presenter:  Elliott Falcione, Director, Convention and Visitors Bureau, Phone (941)729-9177, Extension 222.

Action Requested

Authorize the County Administrator or his designee to execute Fourth Amendment to the Agreement for Professional Consulting Advertising Agency Services with Aqua Marketing and Communications, Inc., St. Petersburg, FL increasing the total not to exceed amount in the amount of $245,000.00 which brings the total expenditure amount to $1,237,497.00. 

Enabling/Regulating Authority
Manatee County Code of Law

Background Discussion

On July 2, 2012, Agreement 11-1020FL for Professional Consulting Advertising Agency Services for the Convention and Visitors Bureau with Aqua Marketing and Communication Inc. commenced.  Work to be performed under the Agreement includes advertising, marketing, and public relations services.

Amendments One, Two, and Three added additional tasks to the scope of service, extended the agreement to exercise renewal options, and encumbered the funding for the year.  This Fourth Amendment encumbers $245,000.00.  A summary of the funding for each year of the Agreement is as follows:

FY 2011 - FY 2012     $103,749.00

FY 2012 - FY 2013     $423,997.00

FY 2013 - FY 2014     $376,251.00

FY 2014 - FY 2015     $333,500.00

County Attorney Review
Not Reviewed (No apparent legal issues)

Explanation of Other

Reviewing Attorney

Instructions to Board Records

Original to Board Records.

Copy to:  Aqua Marketing and Communications, Inc., 100 Second Avenue South, Suite 302-S, St. Petersburg, FL 33701

Email copies to:  eva.galler@mymanatee.org and frank.lambertson@mymanatee.org.

Cost and Funds Source Account Number and Name
$245,000 1030002200 / 4550002500 / 4550017801

Amount and Frequency of Recurring Costs

Attachment:  Fourth Amendment to Agreement - Aqua Marketing & Communications.pdf