Manatee County Government Administrative Center Commission Chambers, First Floor 9:00 a.m. - September 12, 2017
CANCELLED September 12, 2017 - Regular Meeting - Rescheduled to September 14, 2017
Agenda Item #13

CVB 2018/2019 Marketing Plan and Budget


Contact and/or Presenter Information

Presenter:  Elliott Falcione, CVB Executive Director, x3940

Contact:  Monica Luff, CVB Sr. Admin. Specialist, x3944

Action Requested
Approval of  FY 2018 and FY 2019 Marketing Plan and Budget for Bradenton Area Convention & Visitors Bureau.

Enabling/Regulating Authority

Code of Laws:  2-29-21  Tourist Development Taxes

F.S.S. 125.0104  Authorized uses of Tourist Development Tax Funds

Background Discussion
  • On June 19, 2017, the Tourist Development Council unanimously recommended approval.
  • FY 2018 & FY 2019 Marketing Plans include:  Creative, Media Plan, Schedule of Sales and Promotional tradeshows, and Sports Marketing. 
  • Recommended advertising budget remains flat based on previous year's budget.  BACVB will once again shift advertising dollars away from the months of February - April since we have peak visitation during that time of the year.
  • Media buys are subject to change based on better opportunities that may surface throughout the fiscal year.
  • Media and promotional travel schedules fall within amounts recommended by Office of Financial Management for FY 2018 & FY 2019 tourist tax distribution.
  • All funds involved are tourism taxes, not general revenues.

County Attorney Review
Not Reviewed (No apparent legal issues)

Explanation of Other

Reviewing Attorney

Instructions to Board Records

Copy of approved agenda memo to Monica Luff and Eva Galler at CVB, monica.luff@mymanatee.org and eva.galler@mymanatee.org,  and to Candi Cruz of OFM, budget@mymanatee.org.

Cost and Funds Source Account Number and Name
1030002200 Marketing; 1030002201 Administration; 1030002202 Promotions; 1030002300 Tourist Information Centers; 1030002204 Sports Marketing; 1030002205 Arts & Culture Segment

Amount and Frequency of Recurring Costs
$5,876,473 (FY 2018); $5,798,733 (FY 2019)

Attachment:  CVB FY2018-FY2019 Mktg Plan-Budget.pdf