Manatee County Government Administrative Center Commission Chambers, First Floor 9:00 a.m. - August 25, 2015
August 25, 2015 - Regular Meeting
Agenda Item #24

Amendment #5 to Agreement 11-1020FL, Professional Consulting Advertising Agency Services


Contact and/or Presenter Information

Contact:  Frank Lambertson, Contracts Negotiator, Purchasing Division, Financial Management Department, Extension 3042.

Presenter:  Elliott Falcione, Director, Convention and Visitors Bureau, Phone (941)729-9177, Extension 222. 

Action Requested
Authorize the County Administrator or his designee to execute  Amendment #5 to the Agreement for Professional Consulting Advertising Agency Services with Aqua Marketing and Communications, Inc., St. Petersburg, FL.  This term renewal extends the Agreement for one (1) year commencing July 1, 2015, and terminating June 30, 2016, for a total not to exceed amount of $538,250.00.

Enabling/Regulating Authority
Manatee County Code of Law

Background Discussion

On July 2, 2012, Agreement 11-1020FL for Professional Consulting Advertising Agency Services for the Convention and Visitors Bureau with Aqua Marketing and Communications Inc. commenced.  Services to be provided under the Agreement include advertising, marketing, and public relations.

Amendments #1, #2, #3, and #4 added additional tasks to this term renewal to the scope of service, extended the agreement to exercise renewal options, and encumbered the funding for the year.  This  Amendment #5 encumbers $538,250.00 for the renewal period.  A summary of the funding for each year of the Agreement is as follows:

  • FY 2011 - FY 2012   $103,739.00
  • FY 2012 - FY 2013   $423,997.00
  • FY 2013 - FY 2014   $376,251.00
  • FY 2014 - FY 2015   $333,500.00  
  • FY 2015 - FY 2016   $538,250.00

Increases to FY 2015 - FY 2016 includes some services that have previously been provided by other third party vendors but have been consolidated with Aqua to optimize our marketing efforts. These transferred services are as follows:

  • Outside additional PR                  $33,000
  • Co-op Advertising                       $23,000
  • Pay Per Click                              $77,750
  • Website Remarketing                   $14,500

County Attorney Review
Not Reviewed (No apparent legal issues)

Explanation of Other

Reviewing Attorney

Instructions to Board Records

Original to Board Records.

Copy to: Aqua Marketing and Communications, Inc., 100 Second Avenue South, Suite 302-S, St. Petersburg, FL 33701.

Email copies to: eva.galler@mymanatee.org and frank.lambertson@mymanatee.org

Cost and Funds Source Account Number and Name
1030002200 CVB Direct Marketing

Amount and Frequency of Recurring Costs

Attachment:  FifthAmentment.pdf
Attachment:  DeptEmail052715.pdf