|Manatee County Government Administrative Center Commission Chambers, First Floor 9:00 a.m. - October 10, 2017|
Agenda Item #28
Amendment 8 to Agreement 11-1020FL, Professional Consulting Advertising Agency Services
Contact and/or Presenter Information
Presenter: Elliott Falcione, Director, Convention and Visitors Bureau, x3940
Contact: Monica Sell, Contracts Negotiator, Procurement Division, Financial Management, x3042
Authorize the County Administrator, or designee, to execute Amendment 8 to Agreement 11-1020FL for Professional Consulting Advertising Agency Services to incorporate standard funding with Aqua Marketing and Communications, Inc., St. Petersburg, Florida in the amount of $82,503.00 to reimburse the firm for Pay-Per-Click and Website Retargeting (digital media buys in the marketplace) for the period of July 1, 2017, through September 30, 2017, for a revised total contract amount of $2,682,502.22.
Manatee County Code of Laws
The objective of the Agreement 11-1020FL for Professional Consulting Advertising Agency Services is to increase and sustain visitor market share.
The purpose of Amendment #8 is to incorporate standard funding in the form of reimbursement into the Agreement. These services were identified in the extension of the agreement in Amendment #7 but funding amounts were not included. This action corrects that omission.
The scope of the Professional Consulting Advertising Agency Services Agreement includes the following ongoing services:
County Attorney Review
Not Reviewed (No apparent legal issues)
Explanation of Other
Instructions to Board Records
Original to Board Records.
Copy to: Aqua Marketing and Communications, Inc., David Di Maggio, DaveD@welcometoaqua.com
Copy to: Eva Galler, firstname.lastname@example.org
Copy to: Monica Sell, email@example.com
Cost and Funds Source Account Number and Name
Tourist Tax; 1030002200CVB Direct Marketing
Amount and Frequency of Recurring Costs
Attachment: 11-1020FL Advertising Amendment 8 .pdf