www.mymanatee.org
Manatee County Government Administrative Center Commission Chambers, First Floor 9:00 a.m. - September 24, 2013
REVISED September 24, 2013 - Regular Meeting
Agenda Item #25


Subject
FY 2014 & FY 2015 CVB MARKETING PLAN & BUDGET

Briefings
All

Contact and/or Presenter Information

Elliott Falcione, Executive Director, CVB (Presenter) x5913

Monica Luff, Sr.Admin. Specialist, CVB (Contact Person) x5913



Action Requested
Approval of FY 2014 & FY 2015 Marketing Plan & Budget for Bradenton Area Convention & Visitors Bureau.

Enabling/Regulating Authority

Code of Laws Sec. 2-29-21  Tourist Development Taxes

F.S.S. 125.0104 Authorized uses of Resort Tax Funds



Background Discussion
  • May 15, 2013, Tourist Development Council recommended approval.
  • FY 2014 & FY 2015 Marketing Plans include:  Creative, Media Plan, Schedule of Sales & Promotional tradeshows.
  • Media and promotional travel schedules fall within amounts recommended by Office of Financial Management for FY 2014 & FY 2015 tourist tax distribution.
  • All funds involved are tourism taxes, not general revenue.


County Attorney Review
Not Reviewed (No apparent legal issues)

Explanation of Other


Reviewing Attorney
N/A

Instructions to Board Records

Copy of approved agenda memo to Monica Luff (monica.luff@mymanatee.org) at CVB.



Cost and Funds Source Account Number and Name
1030002200 Marketing; 1030002201 Administration; 1030002202 Promotions; 1030002300 Tourist Information Centers

Amount and Frequency of Recurring Costs
$6,557,635 (FY 2014) and $6,604,419 (FY 2015)


Attachment:  CVB Mktg Plan-Budget 2014-2015.pdf