www.mymanatee.org
Manatee County Government Administrative Center Commission Chambers, First Floor 9:00 a.m. - September 18, 2017
REVISED September 18, 2017 - Regular Meeting
Agenda Item #13


Subject
CVB 2018/2019 Marketing Plan and Budget

Briefings
All

Contact and/or Presenter Information

Presenter:  Elliott Falcione, CVB Executive Director, x3940

Contact:  Monica Luff, CVB Sr. Admin. Specialist, x3944



Action Requested
Approval of  FY 2018 and FY 2019 Marketing Plan and Budget for Bradenton Area Convention & Visitors Bureau.

Enabling/Regulating Authority

Code of Laws:  2-29-21  Tourist Development Taxes

F.S.S. 125.0104  Authorized uses of Tourist Development Tax Funds



Background Discussion
  • On June 19, 2017, the Tourist Development Council unanimously recommended approval.
  • FY 2018 & FY 2019 Marketing Plans include:  Creative, Media Plan, Schedule of Sales and Promotional tradeshows, and Sports Marketing. 
  • Recommended advertising budget remains flat based on previous year's budget.  BACVB will once again shift advertising dollars away from the months of February - April since we have peak visitation during that time of the year.
  • Media buys are subject to change based on better opportunities that may surface throughout the fiscal year.
  • Media and promotional travel schedules fall within amounts recommended by Office of Financial Management for FY 2018 & FY 2019 tourist tax distribution.
  • All funds involved are tourism taxes, not general revenues.


County Attorney Review
Not Reviewed (No apparent legal issues)

Explanation of Other


Reviewing Attorney
N/A

Instructions to Board Records

Copy of approved agenda memo to Monica Luff and Eva Galler at CVB, monica.luff@mymanatee.org and eva.galler@mymanatee.org,  and to Candi Cruz of OFM, budget@mymanatee.org.



Cost and Funds Source Account Number and Name
1030002200 Marketing; 1030002201 Administration; 1030002202 Promotions; 1030002300 Tourist Information Centers; 1030002204 Sports Marketing; 1030002205 Arts & Culture Segment

Amount and Frequency of Recurring Costs
$5,876,473 (FY 2018); $5,798,733 (FY 2019)


Attachment:  CVB FY2018-FY2019 Mktg Plan-Budget.pdf