www.mymanatee.org
Manatee County Government Administrative Center Commission Chambers, First Floor 9:00 a.m. - October 10, 2017
October 10, 2017 - Regular Meeting
Agenda Item #25


Subject
Amendment 8 to Agreement 11-1020FL, Professional Consulting Advertising Agency Services

Briefings
None

Contact and/or Presenter Information

Presenter: Elliott Falcione, Director, Convention and Visitors Bureau, x3940

Contact: Monica Sell, Contracts Negotiator, Procurement Division, Financial Management, x3042



Action Requested
Authorize the County Administrator, or designee, to execute Amendment 8 to Agreement 11-1020FL for Professional Consulting Advertising Agency Services to incorporate standard funding with Aqua Marketing and Communications, Inc., St. Petersburg, Florida in the amount of $82,503.00 to reimburse the firm for Pay-Per-Click and Website Retargeting (digital media buys in the marketplace) for the period of July 1, 2017, through September 30, 2017, for a revised total contract amount of $2,682,502.22.

Enabling/Regulating Authority
Manatee County Code of Laws

Background Discussion

The objective of the Agreement 11-1020FL for Professional Consulting Advertising Agency Services is to increase and sustain visitor market share.

The purpose of Amendment #8 is to incorporate standard funding in the form of reimbursement into the Agreement.  These services were identified in the extension of the agreement in Amendment #7 but funding amounts were not included.  This action corrects that omission.

The scope of the Professional Consulting Advertising Agency Services Agreement includes the following ongoing services:

  • General Services brand management that includes all creative work, campaigns, and promotions for advertising.
  • Production/collateral services including promotional items, television, radio, and trade show initiatives.
  • North American public relations representative which includes travel expenses.
  • Pay-Per-Click website retargeting and digital media buys.

Procurement History

  • First Amendment - Changes to Exhibit A: Scope of Services and Exhibit B: Fee Schedule.
  • Second Amendment - Annual renewal July 1, 2013, through June 30, 2014.
  • Third Amendment - Annual renewal July 1, 2014, through June 30, 2015.
  • Fourth Amendment - Added funding to fiscal year 2015.
  • Fifth Amendment - Annual renewal July 1, 2015, through June 30, 2016.
  • Sixth Amendment - Annual renewal July 1, 2016, through June 30, 2017.
  • Seventh Amendment - Extended Agreement for three (3) months July 1, 2017, through September 30, 2017.


County Attorney Review
Not Reviewed (No apparent legal issues)

Explanation of Other


Reviewing Attorney
N/A

Instructions to Board Records

Original to Board Records.

Copy to: Aqua Marketing and Communications, Inc., David Di Maggio, DaveD@welcometoaqua.com

Copy to: Eva Galler, eva.galler@mymanatee.org

Copy to: Monica Sell, monica.sell@mymanatee.org



Cost and Funds Source Account Number and Name
Tourist Tax; 1030002200CVB Direct Marketing

Amount and Frequency of Recurring Costs
N/A


Attachment:  11-1020FL Advertising Amendment 8 .pdf