www.mymanatee.org
Manatee County Government Administrative Center Commission Chambers, First Floor 9:00 a.m. - June 4, 2013
June 4, 2013 - Regular Meeting
Agenda Item #15


Subject
Expenditures for JetBlue Promotion

Briefings
None

Contact and/or Presenter Information

Elliott Falcione, Executive Director, CVB (Presenter) x5913

Monica Luff, Sr. Admin. Specialist (Contact Person) x5913



Action Requested

Approval of expenditures in the amount of $100,000 for promoting JetBlue's New York flights into Sarasota Bradenton Int'l. Airport (SRQ), $50,000 of which will be reimbursed by SRQ;

and

Adoption of budget amendment Resolution B-13-056 for expenses needed to support the promotion of the JetBlue flights.



Enabling/Regulating Authority

Code of Laws Sec. 2-29-21  Tourist Development Taxes

F.S.S. 125.0104 Authorized uses of Resort Tax Funds

Ord. 11-050  Tourist Development Plan



Background Discussion
  • April 15, 2013, Tourist Development Council unanimously recommended approval of the expenditures.
  • JetBlue has established two flights daily from New York (JFK) into Sarasota Bradenton Int'l. Airport (SRQ). 
  • Bradenton Area CVB and the Sarasota CVB will each expend $50,000 and receive a match of $50,000 each from SRQ to further promote the new flights to the New York market during the months of July - Sept, 2013. 
  • The goal is to enhance partnership with JetBlue, Visit Sarasota and SRQ in order to sustain year-round JetBlue flights.
  • Bradenton Area CVB will expend the full $100,000 and invoice SRQ for $50,000.
  • Budget Amendment B-13-056 appropriates $50,000 from reserves for this promotional opportunity. 


County Attorney Review
Not Reviewed (No apparent legal issues)

Explanation of Other


Reviewing Attorney
N/A

Instructions to Board Records
Copy of approved agenda memo to CVB (monica.luff@mymanatee.org)

Cost and Funds Source Account Number and Name
1030002200549004 Marketing/Advertising

Amount and Frequency of Recurring Costs
$100,000.00


Attachment:  SRQMedia chart for Summer2013100K.pdf
Attachment:  SRQ-MOU-JetBlue.pdf
Attachment:  SRQ Jet Blue Promo-Budget Amendment.pdf