|Manatee County Government Administrative Center Commission Chambers, First Floor 9:00 a.m. - July 26, 2016|
Agenda Item #34
Sixth Amendment to Agreement 11-1020FL, Professional Consulting Advertising Agency Services
Contact and/or Presenter Information
Presenter: Elliott Falcione, Convention and Visitors Bureau, Phone (941)729-9177, Extension 222.
Contact: Frank Lambertson, Contracts Negotiator, Purchasing Division, Financial Management Department, Extension, 3042
Authorize the County Administrator or his designee to execute the Sixth Amendment to the Agreement for Professional Consulting Advertising Agency Services with Aqua Marketing and Communications, Inc., St. Petersburg, FL. This term renewal extends the Agreement for one (1) year commencing July 1, 2016, and terminating June 30, 2017, in the amount of $706,000.00 for a revised total amount of $2,481,737.00.
Manatee County Code of Laws
On July 2, 2012, Agreement 11-1020FL for Professional Consulting Advertising Agency Services for the Bradenton Area Convention and Visitors Bureau (BACVB) commenced with Aqua Marketing and Communications Inc. Services to be provided under the Agreement include advertising, marketing, and public relations.
Amendment #1 through Amendment #5 added additional tasks to the scope of service, extended the agreement via renewal options, and encumbered the funding for the current fiscal year. During this time frame, BACVB has seen continuing growth in visitation to our area.
The Sixth Amendment includes these ongoing services:
Newly added and increased responsibilities include:
Cost summary of the Sixth Amendment includes:
The majority of Convention and Visitor Bureau's around the state contract and pay similar competitive costs to advertising agencies to facilitate the aforementioned scope of services with the objective of increasing and sustaining visitor market share.
County Attorney Review
Not Reviewed (No apparent legal issues)
Explanation of Other
Instructions to Board Records
Original to Board Records.
Copy to: Aqua Marketing and Communications, Inc., 360 Central Avenue, Suite 420, St. Petersburg, FL 33701.
Cost and Funds Source Account Number and Name
$706,000.00 1030002200 CVB Direct Marketing
Amount and Frequency of Recurring Costs