www.mymanatee.org
Manatee County Government Administrative Center Manatee Room, Fourth Floor 9:00 a.m. - August 16, 2016
August 16, 2016 - Work Session
Agenda Item #4


Subject
Convention and Visitors Bureau 2016/2017 Marketing Campaign

Briefings
None

Contact and/or Presenter Information

Presenters:  Elliott Falcione, CVB Director, and Dave DiMaggio, Aqua

Contact:  Monica Luff, CVB Sr. Admin Specialist



Action Requested
Elliott Falcione, CVB Director, and Dave DiMaggio of Aqua will present the Bradenton Area CVB's 2016/2017 Marketing Campaign.

Enabling/Regulating Authority

F.S.S. 125.0104  Authorized uses of Resort Tax Funds



Background Discussion
  • Bradenton Area CVB will shift advertising initiatives away from Spring season and focus more on Summer and Fall seasons.
  • The campaign will showcase approximately 60% digital advertising for the upcoming fiscal year.


County Attorney Review
Not Reviewed (No apparent legal issues)

Explanation of Other


Reviewing Attorney
N/A

Instructions to Board Records

N/A



Cost and Funds Source Account Number and Name
N/A

Amount and Frequency of Recurring Costs
N/A