www.mymanatee.org
Manatee County Government Administrative Center Commission Chambers, First Floor 9:00 a.m. - August 11, 2015
August 11, 2015 - Regular Meeting
Agenda Item #13


Subject
FY 2016 & FY 2017 Convention & Visitors Bureau Marketing Plan and Budget

Briefings
All

Contact and/or Presenter Information

Presenter:  Elliott Falcione, CVB Executive Director, x5913

Contact:  Monica Luff, CVB Sr. Admin. Specialist, x5913



Action Requested

Approval of FY 2016 and FY 2017 Marketing Plan and Budget for Bradenton Area Convention & Visitors Bureau.



Enabling/Regulating Authority

Code of Laws: 2-29-21  Tourist Development Taxes

F.S.S. 125.0104  Authorized uses of Resort Tax Funds



Background Discussion
  • June 8, 2015, Tourist Development Council unanimously recommended approval.
  • FY 2016 & FY 2017 Marketing Plans include:  Creative, Media Plan, Schedule of Sales & Promotional tradeshows.
  • Media and promotional travel schedules fall within amounts recommended by Office of Financial Management for FY 2016 & FY 2017 tourist tax distribution.
  • FY 2017 budget includes $2.3M funding of the 2017 World Rowing Championship.
  • All funds involved are tourism taxes, not general revenues.


County Attorney Review
Not Reviewed (No apparent legal issues)

Explanation of Other


Reviewing Attorney
N/A

Instructions to Board Records

Copy of approved agenda memo to Monica Luff at CVB  monica.luff@mymanatee.org



Cost and Funds Source Account Number and Name
1030002200 Marketing; 1030002201 Administration; 1030002202 Promotions; 1030002300 Tourist Information Centers

Amount and Frequency of Recurring Costs
$5,342,935 (FY 2016) and $7,382,445 (FY 2017)


Attachment:  CVB Budget FY16 - FY17.pdf